ABOUT

MEET YOUR BRANDING EXPERT

MADI GOADE

A critical perfectionist and over-thinker, I spent many years trying to "undo" these parts of myself. But as a designer, they have become my super powers.


I was raised by a graphic designer and fell in love with digital arts at a young age. I designed my first logo when I was 10.


In 2016, after being destroyed mentally by a sexist and ableist marketing job, I promised myself that I would never work for someone else. So I started an official side hustle that has turned into Brand New Design Consulting.


I live in the PNW and spend most of my time chasing my 2 toddlers, healing toxic beliefs, and advocating for various causes. Being a survivor of sexual abuse and discovering my queerness later in life, I am passionate about owning those parts of myself while still tearing down oppressive systems that created them (and other forms of oppression).


At my core, I'm an activist. I hope to use my designers eye to support other marginalized entrepreneurs take back their live and claim the abundance that they deserve.

FOLLOW ME

CELEBRITY CRUSH


Gina Rodriguez. All day, everyday.

COMFORT SHOWS


himym, Jane the Virgin, Schitt's Creek,

Community, New Girl, and  Crazy Ex-Girlfriend.

MY HERO


Frida Kahlo: queer, feminist, an icon, a legend, an artist.

DREAM VACAY


All-inclusive Bali Beach Resort with endless yoga and pina coladas.


TASTE IN MUSIC


90s/00s Hip Hop, Rap, and R&B. I went an Ice Cube concert recently. Best day of my life.


PHOBIAS


Ants. Just bugs in general. I actually have a hard time going outside because of it.

HOME DESIGN


Monochromatic, minimal, modern. A bit Scandinavian. A bit urban. A bit Bauhaus.


ANIMAL TWIN



Orca whales: black and white, sea creature, indigenous to the PNW, matriarchal species.

Live abundantly.

Be your own boss.

GET STARTED

ABOUT MY BRAND

I take a holistic approach to design. When you work with me, I'll help you meditate and mindfully envision the brand that will vibe at the perfect frequency to attract your dream client.


Brand Identity Design is energy sketching. Your colors and fonts are affirmations. Your motifs are your dream boards.

SEE MY WORK

MEET MY COLOR PALETTE

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MEET MY COLOR PALETTE

By Madison Goade 04 May, 2023
Madi Goade joins Jordan on her podcast. They compare marketing and branding and discuss the differences and how the two support each other, but are not the same.
By Madison Goade 26 Jul, 2022
There are so many reasons to hire a brand designer. I have 25 reasons why you should hire me .
By Madi Goade 14 Jul, 2022
Not too long ago, I found myself suicidal and stuck in a marriage as a stay-at-home mom with no income. No hate on my baby daddy - even in a perfect marriage, I would have been stuck. I had limited my opportunities and my healing by giving up so much of myself for the people I loved. And I knew something had to change. Or I wasn't going to survive my depression. I decided to manifest an income that came to me ethically and in a way that honored my mental health and values. When I was a kids, I spent HOURS on my MacBook. My dad was a graphic designer who taught me how to make art on my computer. I recorded podcasts, designed presentations, created logos, filmed myself dancing, and photographed the world around me. Everything we now call "content creation" was my childhood hobby. Somewhere between sexual abuse, my dad dying from cancer, and surviving capitalism, patriarchy, and ableism, I forgot so much about who I am and what I loved doing. After being fired from a sexist job that destroyed my mental health, I vowed to do my own thing. I dabbled in photography, videography, blogging, and influencing (all of which required brand design that I did on my own), but was never passionate about anything enough to turn it into something real. Just side hustles that occasionally paid out while I focused on my babies, healing, and deconstructing my beliefs. But something happened that I didn't expect. An entrepreneur who needed a brand fell into my lap. I offered to help. And then their colleagues who also needed brands. I helped them too. And my mental health took a turn. The more I healed, the more opportunities showed up. The more chances I took on myself, the more I healed. So I invested in my healing AND in my business. Because they're linked. And Brand New Design Consulting was born. Because I effing manifested it that way. This job not only pays my bills, it funds my therapy. It funds my healing and self-care practices. It funds my independence. It funds my toddlers' education and playtime. It funds my donations to causes I care about. Thank you to everyone who has supported me on this journey. There are big things coming soon!
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