brand discovery questionnaire

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brand discovery questionnaire

if you have existing logo files or brand assets, please email them directly to madisongoade@mac.com. feel free to describe your logo below as well!

your dream client

instructions
the goal here is to be specific. pick one person to describe here and really get into their head. this is your ideal client—the person you would most enjoy working with. don't worry about setting parameters for your target audience or demographic. if you say here that your dream client is a millennial mom and later come across a client who is a single man, you can still work with them. if some of these categories don't apply, feel free to skip them. your dream client is the person who benefits from your products or services the most and who you enjoy working with. often, your dream client is a past version of yourself.

brand personality

brand vibes

instructions
vibe words are adjectives that you want people to associate with your brand. what do you want your dream client to feel when they interact with your business? what is your energy like? what kind of energy can your services create for them? these words will guide decisions like colors, typography, imagery, and the overall visual direction of your brand.

marketing & online presence

project goals

your responses have been submitted. i'll be in touch shortly.